After creating the best quality content for your blog post, it is also necessary for you to add some multimedia content in your blog post. This multimedia content can be in the form of images, slideshows or videos. The use of multimedia in your blog post can increase the ranking of your blog post. Moreover, the multimedia content can also increase the engagement of your blog post and it can also encourage the readers to share your blog posts with their friends. The impact of using videos in your blog posts on the ranking of a website is given below;
Videos increase time spent on your website
Bounce rate and average time spent on your website are two major factors that play a vital role for the better ranking of your website. If you want to improve the ranking of your website, you should try to decrease the bounce rate of your website and it is also necessary for you to increase the average time spent on the website. According to SEO experts, if you have shared textual content on your website without any multimedia content like videos or images, the average time spent on your website will be decreased. On the other hand, if you have uploaded some interesting and engaging videos relevant to your topic idea, it will increase the average time spent on your website. Its reason is that along with reading the textual content, the visitors also spend some time watching the videos.
Multimedia optimizes on-page SEO
The crawlers of a search engine find the most relevant information and show this information to the readers. To crawl the most relevant information, these search engines look for the keywords and key phrases. After uploading a video, you should add metadata. In this metadata, you should add keywords and keyphrases relevant to your topic. While loading the videos, you should take care of the lengths. Its reason is that if the length of your video is not appropriate, it will take more time to load. This kind of activity lasts bad impression on the SEO of a blog post. You should also include a description relevant to your video. This description will also contribute to the ranking of your blog post.
Videos yield stronger and better branding
As we know that on a single keyword, thousands of posts are written. It is impossible for the search engines to show all of these posts on the first page. In order to improve the ranking of your blog post, you will have to do something new. If you add a video in your blog post, it will increase the viewers as well as it will also enhance the branding of your website. Moreover, the viewers have become visual and they try to read information from those websites which are using multimedia like videos and images.
Videos increase user engagement
When the visitors of your website encourage the content by sticking around and by absorbing the information, it is known as user engagement. User engagement plays a vital role in the ranking of your website. Its reason is that if a visitor finds useful information on a website, he will spend more time and he also tries to click on other blog posts. This is possible only if you have added some multimedia content in your website along with textual content. Sometimes, there is a possibility that the visitors are not able to understand your point of view by reading the textual content. Under such a situation, these videos encourage them to spend some time on your blog post by watching the video.
All of these benefits are possible only if you have uploaded the best quality videos in your blog posts. If you have added such videos that don’t have any kind of link with the topic of your blog post, these kinds of videos will become a cause of negative SEO for your blog posts. Its reason is that the visitors will never show interest in these kinds of videos.
The use of multimedia like videos and images has lots of benefits for the better ranking of a blog post. First of all, these videos increase the time spent on your website. Secondly, these videos are helpful for the writers to optimize the on-page SEO of their blog posts. Thirdly, these videos are helpful for the writers to yield stronger and better ranking. Fourthly, these videos increase user engagement. All of these things are helpful to us to improve the ranking of our blog posts. These kinds of benefits are possible only if you are using the best quality videos in your blog posts.
About the Author:
Ana Rodulf is a content writer and blogger affiliated with The Coursework Writing Services. Her favourite subjects are social sciences, media, and communications as well as the latest tech trends.